Cool is an aesthetic of attitude, behavior, comportment, appearance, style and Zeitgeist. Because of the varied and changing connotations of cool, as well its subjective nature, the word has no single meaning. It has associations of composure and self-control (cf. the OED definition) and often is used as an expression of admiration or approval.
At first we thought that cool is determine by personality, attitude, appearance, personal style, trends setters or lifestyle. We think that cool is generated from these factors. The influences that may make people feel cool are somehow through friends, countries, family, media, school, technologies or some hip music. Above all these can be the influence that influences them to what they perceive as cool.
Some people think that having the latest technology stuff for examples, iPod, sport cars, branded stuffs, etc, or following up the trends are cool to them. Maybe Places like night club, pubs, Skateboard Park are the common places that we thought we could find cool people. And people who work as bar tenders, DJs, rock stars, break dancers, and also graffiti artists are the people we thought they might be cool as well. These are the examples for synonymous to coolness.
The way they speak and how they speak can also show some coolness. The words they usually use are mainly short and cool. For examples, “hi bro I’m cool”, etc. And sometimes they tend to use foul words among their friends that they think they are cool. They make up their own slang sometime to act cool. Above are the thoughts that we feel before interviewing other people and explore.
After hours of cool hunting…we think that...
“What is cool” might appear to be something superficial, something we can see or look- the way they dress up etc. But we find out that it is not necessarily so. People that we’ve interviewed they don’t think they feel cool but we think they’re quite cool. Appearance and dressing don’t contribute as much as we thought about coolness. We found out that there are more cool people outside the street than in a café like TCC, Starbucks, etc.
We came across this middle age lady, she is very friendly and she doesn’t show coldness towards strangers immediately. It’s subtle form of coolness. Some young people may think that doing crazy stuffs and some sports that is adventurous makes them feel cool. They may feel the excitement and the thrill of experiencing it. Some people may think that having the latest technology stuffs like (phones, MP3, laptop etc...) makes them feel cool when they have it. So they can show around with their friends.
After the visit and some interviews, we find that people are actually quite opened minded. Somehow they don’t reject and they just go along with us. Cools don’t matter about what age that person is. It can be teens or people with age like middle aged. Sometimes a person attitude can show he/she is cool a not.
Last but not least, we feel that cool just come naturally. Everyone have different ways and different style of expressing out the coolness.
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